Under Armour Project Rock is more than just a fitness apparel line—it's a testament to resilience, strength, and the relentless pursuit of greatness. Born from a collaboration between Under Armour and legendary wrestler-turned-actor Dwayne "The Rock" Johnson, this brand embodies the hardcore mentality required to dominate both in and out of the gym.
In 2016, Under Armour
Under Armour Project Rock products are engineered with cutting-edge materials and technology. From moisture-wicking fabrics to compression-enhanced shirts and shoes, every piece is infused with durability and functionality. The brand’s signature Bulldog skull logo symbolizes strength and determination, serving as a constant reminder of The Rock’s "Blood, Sweat, and Respect" mantra.
The Under Armour Project Rock product spreadsheet
The appeal of Under Armour Project Rock lies in its fusion of toughness and comfort. The Rock’s personal involvement ensures that each release adheres to strict quality standards, making it a favorite among bodybuilders, CrossFit athletes, and everyday fitness warriors. Exclusive drops, such as the limited-edition Project Rock 5 training shoes, consistently sell out, solidifying the brand's place in activewear culture.
Through its emphasis on perseverance and performance, Under Armour Project Rock has established itself as a must-have brand for those who dare to conquer their goals. Whether you’re lifting weights, running miles, or simply in need of apparel that matches your drive, this collection delivers unparalleled power and inspiration.